Sunday, November 8, 2009

Advertising: What's the Point?



Greetings, intellectuals

Mediabully here and what you’ve just witnessed is the aspect of the advertiser-consumer relationship. I believe it is my responsibility to analyze the physics of this relationship fully and give you guys a keen sight the next time you watch an advertisement.

So what’s the point of advertising?

• To attract new buyers and try to expand customer base.
• To compete in the market.
• To create an organization's recognition among consumers.
• To promote subsidiary or products manufactured by the same company.
• To bring into notice the changes, special offers or current developments of the interest of the consumers.
• To increase the sale of a particular product.
• To carry out public relations and public service program

The goal of advertising comes down to making individuals view themselves as a mass who all desire the same thing. Mass production requires mass consumption and advertising plays a major part to this equation.

The media’s involvement?

The major player in the advertising world is the media used by these advertisers. The media are the channels of communication that carry the messages from the advertiser to the audience. Media organizations are organized to sell space (in print media) and time (in broadcast media).

How has advertising changed?

Over time, advertising techniques have changed drastically. All ads and commercials appeal to a certain audiences and genders, congregate different values, and contain many different aesthetics. Ads and commercials from the 1940-1970 eras are different from those in the 2000-2008 era and will continue to be different in the years to come. Technology will also change the ways advertisements are brought to consumers.

Conclusion

The reason for this post is because I want you guys to be well aware and more informed of the situation at stake. Ignorance is bliss but the cognizant can’t be fooled. So as you identify yourself as a consumer, you see that the product is meant for YOU. That’s what advertising comes down to and I hope this blog was enlightening. If it was confusing and you have questions, leave a comment. If you have an opinion, leave a comment.

Until next time, Valete

Mediabully signing out
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2 comments:

  1. FordNovember 9, 2009 at 1:19 PM

    Advertisements nowadays don't simply describe a product-- they associate it with images of glamor, popularity, romance, power, or sex when said product provides none of the above; advertisers just want to appeal to the largest demographic. While there is nothing intrinsically wrong with advertising a product, I do think that such subversive topics are dangerous to the individual; after all, if we find ourselves attracted to the images portrayed in advertisements, are we really thinking for ourselves?

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  2. Freddie MontgomeryNovember 9, 2009 at 9:59 PM

    Interesting conclusive question, ford. I do believe we are thinking for ourselves but for what reason? The bottom line is that the media's tactics are targeted at us to make us think of ourselves as a mass who desire the same things. Each and every person interprets it a different way, however. You have duly noted the growth of advertising which I have portrayed in my blog. Advertising isn't the problem and I do admit my blog may be very opinionated. I will take a look into the other side for my final blog and a conclusive self-analysis posting.

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